Eight ways to maximise your audience data

You don't need extensive research. Use the data you can obtain easily to advantage and get the most out of potential audiences.
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Engaging an audience using data is a lot like making a delicious meal from what you already have in the pantry, according to Jade Moore, Customer Relationship Management (CRM) specialist at Arts Centre Melbourne.

‘It doesn’t have to cost an arm and a leg to engage your audience – you can get something great from what is right in front of you.’

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Madeleine Dore
About the Author
Madeleine Dore is a freelance writer and founder of Extraordinary Routines, an interview project exploring the intersection between creativity and imperfection. She is the previous Deputy Editor at ArtsHub. Follow her on Twitter at @RoutineCurator