Everybody’s Talking About Jamie’s missed marketing opportunity

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An actor of colour has been cast as the lead in the Australian production of the musical Everybody’s Talking About Jamie. So why doesn’t he appear in its marketing collateral?

Casting a talented young African-Australian actor in the lead role of the Australian production of Everybody’s Talking About Jamie should have been a moment to celebrate. But rather than feature queer South African-Australian actor James Majoos in their initial promotional material, the producers – for reasons known only to themselves – went with the original marketing logo and image from the musical’s West End season.

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