Why haven’t more companies explored live streaming?

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Streaming theatre, opera and dance productions live into cinemas has succeeded overseas, so what's holding local companies back?
The Australian Ballet's Benedicte Bemet and François-Eloi Lavignac. Photography Kate Longley.

Launched in 2009, National Theatre Live was a bold experiment that beamed the company’s production of Phèdre, starring Helen Mirren, to 70 cinemas across the UK and a further five cinemas in Europe. While concerns were raised that a filmed production could never capture the magic of live theatre, the experiment was an immediate success, according to economist David Throsby, who helped evaluate the results.  

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